While you’ve been biding your time at the barn, cleaning stalls and teaching kids how to ride, the rest of the world has stepped boldly into the 21st century. This means cellular phones that get e-mail, Blu-ray players capable of high definition pictures and web sites to advertise your riding instruction business.
I know, it’s a wacky world.
The reality for most riding instructors is clear: You can’t get ahead without a web site. Since most of your potential students turn to the Internet rather than the Yellow Pages when searching for a place to ride, the absence of digital real estate is a big mistake.
This article commences what I hope will be an informative series on technology for riding instructors. I’ll delve into tips and strategies for getting your riding instruction business online, from choosing a web platform to adding content to getting your web site noticed.
Later on, I also want to talk about other ways technology can benefit riding instructors. For example, keeping your schedule in a spreadsheet rather than on a regular calendar can save hours of administrative work every week.
It’s time to get with the times and utilize the technology available.
Of course, reading this web site is one sign you understand the importance of the Internet when it comes to riding instruction. You’re using a free online resource to learn more about your chosen profession, and for that I salute you.
If you’re interested in learning more about the benefits of technology for riding instructors, please stay tuned.
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