Horse Business Plans 101

Your horse business deserves every ounce of effort you can put into it. Most fail within the first five years (a statistic I’m sure you’re familiar with), and creating a horse business plan can increase your chances of surpassing that mark.

As I mention throughout this series, a horse business plan is a blueprint. You’ll use it over and over again throughout the life of your business to get back to your core values, to get in touch with your target market and to maintain the structural integrity of your horse business.

I’ve created this series on horse business plans because I think it will help you narrow down your goals and the steps you will take to realize them.

Your horse business plan might look different than someone else’s that’s okay. If you don’t need certain sections or if you have to add sections, that’s completely your prerogative. Take it and run.

• Objective
• Mission Statement
• Industry Analysis
• Competitive Analysis
• Market Analysis
• Marketing Plan
• Operational Plan
• Management Plan
• Products & Services Strategy
• Why Write a Horse Business Plan?

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About the Author: Laura Jane Thompson is the Chief Equestrian Officer of Riding Instructor University and the Feature writer for the horses section at Suite101. She believes that any horse business can succeed provided its owner practices smart strategy.