Yesterday we talked about incentives in the horse business, but today I want to take it a step further. You can generate interest in your horse business services without actually offering anything for free.
Or you can combine this tactic with a freebie. Your choice.
Today’s Farm Freebie: Gift Certificates
Gift certificates are used the world over in every industry. There are several reasons for this, but the main one is to generate business from customers who might never otherwise have become customers. For example, a potential student who didn’t realize he might enjoy riding lessons until his friend gave him a gift certificate for his birthday.
See how that works?
The person buying the gift certificate gets an easy, no-hassle present, and the recipient gets whatever service(s) you provide.
The only difference is how gift certificates are rendered. When you purchase a gift card from Wal-Mart, for example, you hande the teller $100, and she gives you a gift card worth $100 for the recipient. In the horse business, your customer gives you $100, and you hand her a gift certificate worth three riding lessons, or whatever.
Same concept, different medium.
And so, I’ve prepared for you some gift certificate templates that you can use for free in your horse business. You can customize them with your logo or barn name, then just print them up and fill them out.
Gift Certificate Template #1 (DOC)
Gift Certificate Template #2 (DOC)
Gift Certificate Template #3 (DOC)
If you would like to have any of these templates personalized with your barn name, logo or other information, please contact me and I’ll do what I can.
You might also like:
- Farm Freebies: Horse Boarding Equine Evaluation Template
- Farm Freebies: Riding Instructor Schedule(s)
- Farm Freebies:
Payment Record template - Farm Freebies:
Staff Satisfaction Survey form - Farm Freebies: Horse Business Employee Information
About the Author: Laura Jane Thompson is the Chief Equestrian Officer of Riding Instructor University and the Feature writer for the horses section at Suite101. She believes that any horse business can succeed provided its owner practices smart strategy.
{ 1 trackback }