Horse business owners often find themselves working on the honor system. Your clients must trust that, when they hire you to do something, you will actually do it in their absence.
Horse training, for example, is often conducted during the work day, when your clients are miles away in their cubicles. The same goes for stable management duties, like blanketing horses before they get turned out or feeding them in the mornings and evenings. You aren’t watched, so your clients have to trust you.
With riding instruction, clients are actually present while you are working. They see the fruits of your labor firsthand. Other aspects of the horse business are not so cut-and-dried.
So what is the best way to earn trust in the horse business? Write it down.
You’ve probably noticed that a recurring theme here at RIU Central is the need for professionalism. Horse business owners must be as professional as any other entrepreneur—sometimes more so because we aren’t known as a professional lot to begin with.
If you keep a written record of your duties at the barn, your clients will see that you are dedicated to your job and therefore unlikely to rest on your laurels when they are out of sight.
This week at Riding Instructor University we are going to explore different ways in which a written record can help you build trust in the horse business. I will show you four methods by which you can earn your clients’ trust and boost yourself ahead of your competition.
Sound easy? That’s because it is. Stay tuned.
About the Author: Laura Jane Thompson is the Editor in Chief of Riding Instructor University and the Feature writer for the horses section at Suite101. Follow her EquiTips on Twitter.
You might also like:
- How Much Money Does a
Riding Instructor Earn? - Five Easy Tips for Managing
Finances in the Horse Business - Why Write a Horse Business Plan?
- Reducing Employee Turnover in the Horse Business
- Teaming Up
in the Horse Business
About the Author: Laura Jane Thompson is the Chief Equestrian Officer of Riding Instructor University and the Feature writer for the horses section at Suite101. She believes that any horse business can succeed provided its owner practices smart strategy.
{ 1 trackback }