A Let Up for Your Horse Business

Increase sales, improve your performance, design better equestrian programs. Find all the tools you need in one convenient place. Please take your time exploring our Farm Freebies or our horse business tips.

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Keeping Kids Safe at the Barn

by Laura Jane Thompson

We’ve been talking this week about getting to know your riding lesson students, but you also need to know as much as you can about your adult employees and clients. Keeping kids safe at the barn means putting them in a secure, threat-free environment.

I don’t know if it’s going too far to ask to ask horse business owners to run background checks on their clients, but you should definitely be running them on employees. If your new horse trainer has been convicted of assault in six states, he shouldn’t be working at your farm. Period.

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Questions to Ask Your Students

by Laura Jane Thompson

A reader named Lisa left a particularly insightful comment on my article about dealing with hyperactive students. She said, in part:

Now I am straightforward about asking parents and students about any medications or learning disabilities. Don’t be afraid to ask these questions – we instructors are teachers and we need to know these things to give the student the best of our own abilities!

And she is absolutely right. The more you know about your students, the more effective you will be as a riding instructor.

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You have the right to decide what activities go on at your barn. If a client or employee makes you uncomfortable with his treatment of people or horses, you can ask him to leave. It’s that simple.

Aggressive horsemen are not unique, and you are bound to get one at your barn sooner or later. Maybe he uses those wicked-looking spurs that could puncture the hide of a rhinoceros, or perhaps he feels that kicking his horse is appropriate punishment for stepping out of line. Whatever the case, we all draw the line at “too aggressive” differently, and it’s up to you to decide what flies.

But before you kick an aggressive horseman out of your barn:

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farm freebies

Most horse boarding business owners check out their human clients before allowing them to move in. But what about your equine customers?

Horses can cause as much damage to an equine facility as their owners—if not more. Protect your horse business by evaluating all potential boarders before you offer up a stall.

Today’s Farm Freebie: Horse Boarding Equine Evaluation template.

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What’s Your Story?

This web site is all about developing a solid horse business and letting it take off. It’s about finding your passion, your reason for living, and making money with your skills. It’s about solving problems and improving solutions, and preventing catastrophe. I strong>love helping an individual launch a successful horse business. I don’t do this [...]

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When to Remove a Student from His
Horse in Riding Lessons

Bad behavior, failure to follow direcftions, and injured horses are all reasons to remove a student from his horse in riding lessons. Read on to learn how to handle the situation.

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How to Structure a
Horse Business Payment Policy

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Horse business owners are as entitled to payment as any other entrepreneur. If your clients don’t pay on time—or at all—you cannot continue to offer your services. Everybody loses. But don’t make the mistake of assuming that your clients think about payment from your point of view. They’re thinking about their own income and expenses, [...]

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Farm Freebies: Gift Certificate

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Yesterday we talked about incentives in the horse business, but today I want to take it a step further. You can generate interest in your horse business services without actually offering anything for free. Or you can combine this tactic with a freebie. Your choice. Today’s Farm Freebie: Gift Certificates

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The Power of Incentives
in the Horse Business

Everyone enjoys a good incentive now and again. When you go to the grocery store, do you clip coupons for your favorite products? If a restaurant is offering a free drink with your meal, are you more likely to eat there than an establishment where you will have to pay two bucks for a Diet [...]

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Communication in Horse Training

In response to last week’s article, Why Horse Trainers Shouldn’t Advertise Natural Horsemanship, I received several e-mails accusing me of prejudice against natural horsemanship. I invite you to go back and re-read the article, specifically the last few lines. If nothing else, the response to my article only proves how divisive this arena is. Nothing [...]

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Happy Fourth of July from RIU!

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Yes, yesterday was Independence Day, but since most people get today off in celebration of the holiday, I won’t be publishing a normal article. I just want to leave you with this thought: Our forefathers gave of themselves to ensure our freedom, and for that they are recognized each fourth of July. But let’s not [...]

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Why Horses Trainers Shouldn’t
Advertise Natural Horsemanship

When potential clients call, do you tell them that you practice natural horsemanship in your horse training business? If so, you could be making a huge mistake. I tell my clients to never advertise natural horsemanship for a horse training service. It’s controversial, ambiguous—and confusing to people who just want to see changes in their [...]

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Horse Business Owners are Salespeople

All horse business owners are salespeople. If you don’t believe me, your business probably isn’t growing the way you’d like it to. If you’re a riding instructor, your job is to sell people your riding lessons. If you’re a horse trainer, your job is to sell people your training techniques. If you’re a stable manager, [...]

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Are Your Students Too Competitive?

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Competition is healthy—to a point. When students are getting too competitive, it is up to the riding instructor to restore balance. Here’s how.

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Do Your Employees Care?

I mean, really care? Are they concerned about the fate of your horse business? Do they put forth the maximum effort in their quest for extraordinary results? If not, your people aren’t good for your horse business. Take stall cleaning, for example. I once knew the best stall cleaner in the world. He was the [...]

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Farm Freebies: Riding Instructor Schedule(s)

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You’re short on time, just like the rest of us. Sometimes your days seem overflowing with tasks you can’t possibly complete. Yesterday I talked about the need to take a day off, but what about the days where you have to work? How do you make sure you’re meeting your obligations and fulfilling your responsibilities? [...]

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You Need a Day Off

Everyone deserves a day off. Make it a priority instead of a luxury.

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Why Do Your Students
Want to Ride?

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Motivation is a key aspect of riding instruction. If you want to give your students the best equestrian education possible, you must know why they are interested in horses in the first place.

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Creating a Horse For Sale Video

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If you want to sell a horse, pay careful attention to the video you post online or send to buyers. These tips will help you capture the perfect horse for sale video.

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How to Set a
Horse Training Schedule

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Without a horse training schedule, trainers are inefficient and often confused. Use these tips to earn more money and please more clients.

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Farm Freebies: Horse Business Employee Information

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Farm Freebies offers free templates and forms for horse business owners. This week: Free Horse Business Employee Information Sheet

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What Should
Riding Instructors Wear?

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Riding instructors have to dress for success, but what does that mean when you’re alternating between mucking out stalls and shouting orders from the middle of a dusty arena?

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3 Proven Ways to Get People Talking in the Horse Business

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Worried that your horse business is fading into oblivion? Generate some word of mouth by getting people talking.

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Why Group Riding Lessons Fail

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All riding instructors make mistakes. If you’re having trouble teaching group riding lessons, one of these common issues might be at fault.

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Group Riding Lessons Versus
Private Riding Lessons

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Riding instructors should consider both group riding lessons and private riding lessons carefully before deciding which is best. This article will help you compare the two riding lesson formats.

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Farm Freebies: Barn Rules

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Farm Freebies offers free templates and forms for horse business owners. This week: Free Barn Rules template.

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Teaching Students to Sit the Trot

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Learn the best methods for riding instructors who are teaching their students to sit the trot.

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Five Easy Tips for Managing
Finances in the Horse Business

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Wallet feeling a little thin? Having trouble balancing the checkbook? Horse business owners can regain control over their finances with these five simple tips.

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Warming Up Your Riders

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In some ways, the warm-up is the most important part of the riding lesson. Riding instructors can use these tips to get more out of their students during warm-ups.

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Farm Freebies: Accident Report Form

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Farm Freebies offers free templates and forms for horse business owners. This week: Free Accident Report Form.

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Interview Questions for
Horse Business Employees

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Stumped on what to ask potential horse business employees during an interview? Here’s your inspiration! We’ve got plenty of sample interview questions for general horse business employees, riding instructors, horse trainers and stable managers.

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Interviews for Horse Business Employees

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Ready to hire horse business employees? Hone your interview skills with these helpful tips you can use before, during and after each interview.

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Do You Need a
Horse Training Assistant?

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A horse training assistant can be very beneficial for the career of a horse trainer. However, you don’t want to jump the gun and hire someone you can’t afford.

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5 Barn Safety Tips You
Can’t Survive Without

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Use these important barn safety tips to keep your stable in order and maintain the security of your horses as well as your clients and their visitors.

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When to Retire Lesson Horses

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Riding instructors must look for signs that their lesson horses are ready to retire. Learn some of these signs and find tips for dealing with school horse retirement.

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Teaching Your Students to
Mount and Dismount

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Learn the best methods of teaching students to mount and dismount their horses in riding lessons.

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How Well Do You Know Your
Horse Business Clients?

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Getting to know the people who support your horse business is a good idea. Follow these tips to get to know your clients on a more personal level.

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Hacking for Horses in Training

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Hacking can be beneficial for horse trainers who work their clients’ horses several times a week. Learn the benefits of hacking and when you should use this tool for your horse business.

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How Often Should You
Clean Stalls?

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It’s a relatively small decision, but it makes a big difference to your horse business. How often should you clean stalls?

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How to Pair Students with
Lesson Horses

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Worried about whether your students will be compatible with their lesson horses? Learn how riding instructors can successfully pair students with school horses for valuable training.

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Why Write a Horse Business Plan?

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Explore the reasons for creating a horse business plan, and who will best benefit from this type of structure.

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Horse Business Plans 101:
Products & Services

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Learn how to write the products and services section of your horse business plan.

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Horse Business Plans 101:
Management Plan

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Learn how to write the management section of your horse business plan.

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Horse Business Plans 101:
Operational Plan

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Learn how to write the operational section of your horse business plan.

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Horse Business Plans 101:
Marketing Plan

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Explore marketing solutions for your horse business plan and learn new ways to approach marketing and advertising.

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Horse Business Plans 101:
Market Analysis

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Learn how to identify and profile your target consumer for the market analysis of your horse business plan.

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Horse Business Plans 101:
Competitive Analysis

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Learn how to analyze the competition in the competitive analysis section of your horse business plan.

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Horse Business Plans 101:
Industry Analysis

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Learn how to write the Industry Analysis from your horse business plan, including what questions to answer and how to design the document.

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Horse Business Plans 101:
The Mission Statement

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The mission statement for your horse business plan boils down your goals, objectives and desires into one simple concept. Learn how to create a mission statement and view samples of mission statements created by other horse business owners.

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Horse Business Plans 101:
The Objective

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When writing a horse business plan, the Objective provides a comprehensive overview of goals. Learn how to establish goals, determine action steps and set methods for quantifying results for your horse business.

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Should Students Prepare Their Own Horses for Riding Lessons?

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Riding instructors can groom and tack up the horses themselves for riding lessons or they can have their students do it. Which is better, and what type of system should riding instructors use?

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Teaching Students to Post on the Correct Diagonal

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Learn how riding instructors can teach their students to post on the correct diagonal through repetition and proper set-up.

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Whose Job Is It?

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In order for a stable to function, there must be organization among employees. Read on to learn how to assign jobs and create job descriptions in the horse business.

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Expectations in Horse Training

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Dealing with unreasonable expectations is one of the downsides of a career in horse training. You can mitigate this particular problem, however, by following these tips.

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The Horse Business Office

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Every horse business needs a barn office. This is where you handle those boring tasks that don’t involve horses, but how do you set it up? Read on for tips.

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Teaching Students Horsemanship

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A riding instructor’s job is to prepare his or her students for horse ownership. Teaching horsemanship is an integral part of achieving this goal.

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Teaching Students to Post the Trot:
Part One

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It is extremely difficult to teach students how to post the trot. Use these tips to prepare your students for the trot and to teach correct technique while posting.

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The Green Horse Farm

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What makes a horse farm green? And how should horse business owners protect their environment while running an equestrian facility? Put in your two cents and learn something while you’re at it.

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Training Horses:
Your Place or Mine?

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Should you run your horse training business from your own facility or travel to your clients? Use these pros and cons to set up your operation and make key decisions.

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Become a Horse Boarding Concierge

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Take your horse boarding business to a new level of service my modeling a concierge. These suggestions will help you attract and retain clients.

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Teaching Students Soft Hands

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Riding instructors should make soft hands a priority for all students. Learn the Pinky Test and other ways to help students develop soft hands.

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Cell Phones for Riding Instructors

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Do you carry a cell phone during riding lessons? If so, you’ve got the right idea, but make sure you aren’t committing these cell phone sins while you’re at it.

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Managing Stable Employees

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How you manage your stable employees will determine your productivity, efficiency and reputation. These stable management techniques will help you keep your employees in line.

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Types of Horse Training

problem horse training

Horse trainers should cultivate a niche for which they are known. Use these tips to identify your horse training specialty before you start your business.

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Horse Boarding Amenities

horse boarding amenities

Step up your game in the horse boarding business by adding amenities that will draw new clients your way and keep existing customers happy. These examples and strategies can be of enormous help in high-competition areas.

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Teaching Students to
Use Their Corners

use your corners

When students understand how to use their corners, they can take advantage of the entire arena and avoid getting into wrecks with other riders.

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10 Fun Activities for
Summer Horse Camp

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Gearing up for summer horse camp? Keep your campers happy and occupied with these tried and true activities.

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What Do Your Students
Wear to Riding Lessons?

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An overview of how riding instructors can set guidelines and enforce rules about riding lesson clothes.

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Q: How do you deal with hyperactive students?

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Every riding instructor has faced a hyperactive student. Which techniques work best? And how do you convince hyper kids to pay attention?

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Are Your Students Ready?

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Your students’ lives are valuable, so you must think carefully before pushing them toward new steps in the learning process. Consider these factors if you think you might be pushing them too hard.

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Why You Must Have
an Indoor Arena

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Considering the installation of an indoor arena at your farm? It’s more important than you might think. Don’t put it off for these reasons.

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Are You Too Friendly
with Your Students?

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Every riding instructor needs to establish professional relationships in the horse business. But what happens when you cross the line into friendships with clients?

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3 Mistakes Every Riding Instructor Should Avoid

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Avoid these mistakes in your riding instruction business and you’ll be far ahead of the curve. But know that you will make mistakes, and resolve to learn from them as they occur.

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Screening Applicants in the
Horse Boarding Business

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Review these tips for screening boarders who might be moving into your barn. This will protect your horse boarding business and ensure a smooth transition.

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The Worst Mistake in the
Horse Boarding Business

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What is the worst mistake you can make in the horse boarding business? And how can you avoid it? This tip will help you maintain the integrity of your business.

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On Whips and Spurs

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All horse business owners have a position on whips, spurs and other artificial aids. Learn how to develop a policy for your business.

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How to Minimize Liability
in the Horse Business

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Horse business owners need to protect themselves and their businesses from legal action. Use these tips to cover your bases and ensure you are legally sound.

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John Lyons
Lyons on Horses

Lyons on Horses

Review of John Lyons’s book LYONS ON HORSES. Learn why I gave John Lyons a shot and how you can use this book to benefit your horse training business.

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Lesson Horse Wellness Check-Ups

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Learn to evaluate your lesson horses on a daily, weekly or monthly basis. Checking for problems will protect your beloved school horses as well as your investment.

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Kiss Unpaid Bills Goodbye

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Tired of staring at unpaid invoices? There are ways to collect payment for your horse business that won’t feel sleazy or desperate.

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The Horse Business Guide to
Getting Paid

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Are you tired of waiting three months to get paid? Horse business owners can improve their collection efforts with these tips.

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How to Use Riding Lesson Plans

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Get your free riding lesson plan template and learn how to use it! There is no reason why you can’t get organized and give your students a better riding lesson experience.

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The Book Riding Instructors Can’t Live Without

Learning to Ride, Hunt, and Show

Review of Learn to Ride, Hunt, and Show by Gordon Wright. Learn why this timeless classic is a must-read for riding instructors.

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Organize Your Horse Business
with Riding Lesson Plans

horse business

Use this riding lesson plan template to make your riding instruction business stronger, more efficient and more organized. Riding lesson plans are excellent tools for all riding instructors.

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Ten Slam Dunk Ways to
Make Riding Lessons More Fun

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Games, contests and other creative endeavors can spice up riding lessons and ensure students come back for more. These ideas should get you started.

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How Much Money Does a
Riding Instructor Earn?

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Have you ever wondered about riding lesson wages? If you’re thinking of becoming a riding instructor, it might help to understand your income possibilities.

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Age Limits in the Horse Business

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Do you only teach riding lessons to kids of a certain age? Is age important to your horse business? Believe it or not, setting age limits can help your career.

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Why Faking It is Dangerous

horse business

You can be who you are in the horse business without worrying about what other people think. Instead of faking it, work toward achieving what you want.

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How to Partner with Other Horse Business Owners

horse business

If you’re ready to partner up with other horse business owners, follow these tips to help get everything on the right track.

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Teaming Up
in the Horse Business

horse business

Have you considered teaming up with your competitors in the horse business? If so, this might be the perfect time.

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Lesson Horse Evaluation:
Price

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How much should you pay for a lesson horse? This article explores the different financial factors you should consider when buying school horses.

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Lesson Horse Evaluation:
Disposition

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Before buying a lesson horse, make sure his disposition is appropriate for your program. Although not necessarily a deal-breaker, a bad disposition can cause you to lose students.

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Lesson Horse Evaluation:
Vet Check

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An equine vet check is a necessary step in buying a lesson horse. Before you agree to take the horse home and put him to work, have a professional conduct a pre-purchase exam. This is the only way to protect yourself.

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Lesson Horse Evaluation:
Equine History

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Every horse has a history, and you should learn it before buying lesson horses. This will tell you if there are any problems in the animal’s past.

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Lesson Horse Evaluation:
Student Compatibility

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Ready for a bold suggestion on how to evaluate lesson horses? A school horse must be compatible with the students who ride him, at least to a certain degree. This article will help you gauge student compatibility to find the right lesson horses.

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Lesson Horse Evaluation:
Physical Ability

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You never want to buy a lesson horse that doesn’t fit the criteria you need in physical ability. Use these tips to narrow down your search and find the perfect horse.

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Lesson Horse Evaluation:
Behavioral Suitability

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When searching for lesson horses, consider behavioral suitability first. Read on to learn about the fundamentals of ideal lesson horse behavior.

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Lesson Horse Evaluation

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Part One of an eight-part series on lesson horse evaluation. Learn how to choose the best school horses for your horse business.

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Organize the Barn

horse business

Clean, declutter and organize the barn for greater productivity and renewed dedication. You’ll feel better about your horse business and you’ll be amazed at how quickly you can find what you need.

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When Your Horse Business
Just Isn’t Working

horse business

Your horse business has a better chance of succeeding if you fix problems early on. Use these tips to diagnose issues that might be stopping you from achieving your dreams.

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New Year’s Resolutions for
Riding Instructors

horse business

Setting new goals for 2010? Consider these New Year’s resolutions for riding instructors and work your way toward a prosperous 2011 and beyond.

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50 Ways to Use Your Horse Business Web Site

horse business

If you’re having trouble deciding what to include on your horse business web site, this list will get you started in the right direction.

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Do Riding Instructors Need Web Sites?

horse business

Riding instructors and other horse business owners should use the technology available to increase their client bases and improve their businesses.

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20 Rainy Day Activities for Riding Instructors

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Put these twenty ideas for rainy day activities to good use in your riding instruction program.

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Horse Jobs:
Find Your Equestrian Skill

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Use this unique exercise to help you find the perfect horse jobs for your personality and expertise. If you can identify your best equestrian skills, you can find the perfect career path.

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How to Keep Riding Lessons on Schedule

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Check out these tips on how to stay on schedule when you’re teaching riding lessons, regardless of your lesson format.

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How to Communicate with Clients
in Horse Training

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Download your free horse training progress report template and learn how to use it.

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One Easy Way to Earn Trust
in the Horse Business

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Learn the secret to building and maintaining trust with your clients in the horse business. Hint: It’s neither expensive nor time-consuming.

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Where Do Riding Instructors Stand?

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Where riding instructors stand isn’t always as important as their behavior during riding lessons. Keep these tips in mind as you teach your students.

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Customer Service
in the Horse Business

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Tips to improve customer service in your horse business through communication and transparency. Customer service is just as important to equestrian professionals as to other business owners.

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Safety Tips for Teaching
the Fearful Rider

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Learn how to approach timid riders during their riding lessons. Safety should be the top priority for all fearful riders.

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Keeping Students in Line

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Use these tips to keep your students from cross the line with their horses. Riding instructors have an obligation to both set boundaries and to discipline those who step over them.

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What Would Happen If…

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A warning to all riding instructors of the hazards of putting your students in danger. Read this if you want to avoid being held responsible for stupid mistakes in the horse business.

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Helping Your Clients Buy Horses

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Did you know you can make money helping clients buy horses? It isn’t as easy as it sounds, but with these tips you’ll be well on your way to a great new career in the horse business.

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How to Stop Theft at the Barn

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Everyone pays for barn theft, and preventative techniques can save both money and your reputation. Follow these tips to keep your employees, clients and possessions safe from thieves.

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Building Healthy Relationships with Your Students

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When was the last time you connected with your students? Riding instructors can enjoy increased client retention by building healthy relationships with those they teach.

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Should Riding Instructors Yell?

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No one likes to be hollered at, but why do some riding instructors shout? Follow these rules of the road when communicating to your students.

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Conquer the Horse Business

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You need neither tons of money nor buckets of influence to conquer the horse business. All it takes is dedication to your craft.

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